Finish

Combinations

Dishwashers clean dishes, but what cleans the dishwasher? Finish Dishwasher Cleaner, obviously. As this ad illustrates, it’s not a role to be underestimated. A huge range of foods sticks to the dishes we put in our machines, and we’re invited to imagine them in surreal combinations. The endline urges us to “power away” all that yuck – and love our dishwashers.

Creative agency Wieden & Kennedy London Creative team Carlos Alija, Laura Sampedro, Ben Polkinghorne, Scott Kelly, Chloe Roseman, Indiana Matine, Tony Davidson, Iain Tait Client Giulia Cacciatore Prod. co. Riff Raff Director The Sacred Egg