Campaign UK

Mcdonald’s

Mccafé – Madness

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This ad gently mocks trendy coffee shops for over-complicati­ng the beverage. In one, a bemused customer is served a tiny cup. In another, coffee comes in a jam jar. We are shown hipster joints with incomprehe­nsible menus, exorbitant prices and staff filled with contempt. In contrast, Mccafé is just great-tasting coffee – “Simple.”

 ??  ?? Creative agency Leo Burnett London Creative team Chaka Sobhani, Matt Lee, Pete Heyes Client Sarah Currie Production company Knucklehea­d Director Tony Barry
Creative agency Leo Burnett London Creative team Chaka Sobhani, Matt Lee, Pete Heyes Client Sarah Currie Production company Knucklehea­d Director Tony Barry

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