Johnnie Walker opens digital talks
Johnnie Walker is speaking to agencies about its digital activity.
The Diageo-owned whisky brand has opened talks about a digital project that it is planning to run. Discussions are in their early stages and do not affect Johnnie Walker’s relationship with Anomaly.
The agency picked up the abovethe-line account in 2014, bringing to an end the brand’s 15-year relationship with Bartle Bogle Hegarty.
Anomaly created a global campaign for Johnnie Walker in 2015 that replaced the brand’s “Keep walking” slogan with “Joy will take you further”. The agency is also behind the branded online films featuring Jude Law.
In 2013, Johnnie Walker returned to TV advertising in the UK after a 50-year hiatus with a £7m campaign.
Last year, Diageo retained Carat as its global media agency.
Diageo did not respond to Campaign’s request for comment.