John­nie Walker opens dig­i­tal talks

Campaign UK - - FRONT PAGE - By Gur­jit De­gun

John­nie Walker is speak­ing to agen­cies about its dig­i­tal ac­tiv­ity.

The Di­a­geo-owned whisky brand has opened talks about a dig­i­tal pro­ject that it is plan­ning to run. Dis­cus­sions are in their early stages and do not af­fect John­nie Walker’s re­la­tion­ship with Anom­aly.

The agency picked up the abovethe-line ac­count in 2014, bring­ing to an end the brand’s 15-year re­la­tion­ship with Bar­tle Bogle He­garty.

Anom­aly cre­ated a global cam­paign for John­nie Walker in 2015 that re­placed the brand’s “Keep walk­ing” slo­gan with “Joy will take you fur­ther”. The agency is also be­hind the branded on­line films fea­tur­ing Jude Law.

In 2013, John­nie Walker re­turned to TV ad­ver­tis­ing in the UK af­ter a 50-year hia­tus with a £7m cam­paign.

Last year, Di­a­geo re­tained Carat as its global me­dia agency.

Di­a­geo did not re­spond to Cam­paign’s re­quest for com­ment.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.