Brewer y Stage, 10:30-11:15 BRAV­ERY: THE LEAP OF FAITH

Trevor Robin­son, Quiet Storm

Campaign UK - - PROMOTION -

For­get try­ing to win awards, or play­ing it safe – for an ad to stand out, it needs to be dif­fer­ent to any­thing the viewer’s seen be­fore or since. Con­vinc­ing clients to take that leap into the un­known can be a chal­lenge, even if it ul­ti­mately ben­e­fits them. Quiet Storm founder Trevor Robin­son has plenty of ex­pe­ri­ence in tak­ing leaps of faith – from ads for kids’ sweets that don’t show a sin­gle kid, to news­pa­per ads that re­act di­rectly to cur­rent af­fairs. In this talk, he ex­plores how brand brav­ery is es­sen­tial in en­abling the cre­ation of out­stand­ing work – and why it’s more im­por­tant than ever in an age of ad-block­ing.

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