Brewer y Stage, 10:30-11:15 BRAVERY: THE LEAP OF FAITH
Trevor Robinson, Quiet Storm
Forget trying to win awards, or playing it safe – for an ad to stand out, it needs to be different to anything the viewer’s seen before or since. Convincing clients to take that leap into the unknown can be a challenge, even if it ultimately benefits them. Quiet Storm founder Trevor Robinson has plenty of experience in taking leaps of faith – from ads for kids’ sweets that don’t show a single kid, to newspaper ads that react directly to current affairs. In this talk, he explores how brand bravery is essential in enabling the creation of outstanding work – and why it’s more important than ever in an age of ad-blocking.