TRANSFORM AND UNITE AT
Media360, 18-19 May, Brighton, will invite the greatest minds in media to transform and unite - at a pivotal time for the industry
The last twelve months could be summed up in a few words: change, division, uncertainty. Broad sociopolitical and economic movements, coupled with rapid digitalisation, continue to impact the media landscape. Brands, agencies, media owners and tech companies must adapt to satisfy client needs and – crucially – sustain or grow their businesses. Media360 is essential to shaping the future – a chance to step out, meet interesting people, hear fresh ideas and learn how to make them happen. Campaign’s head of media Gideon Spanier, says: ‘Media is facing one of the most exhilarating, challenging and turbulent periods in living memory and that is why the theme of this year’s Media360 is ‘Transform and Unite’. We bring together brands, agencies, media owners and other industry leaders to tackle all the big issues: digital transformation, Brexit, Trump, brand safety, media transparency and the great art vs science debate. It’s essential brain food for anyone in commercial media.’ Media360’s back at The Grand Hotel in Brighton – the UK’S much-loved and lively seaside town – for its 14th year with a brilliant new host. This year Philippa Brown, CEO at Omnicom Media Group UK, will greet over 300 decision-making media professionals including a record number of marketers from over 60 brands including Unilever, Nestlé, P&G and LEGO. Expect to come back with meaningful contacts and lasting memories. This year’s agenda is set to inspire and equip you with practical knowledge to put your aspirations into actions. Case studies and keynote speakers from brands such as a Mcdonalds, Diageo, Mars and Disney mustn’t be missed. While debates on creating consumer-centric communications, balancing art and science and tackling transparency are set to provoke thought. There’s time to try things out of the ordinary too; dive into experiential and interactive activities crafted by event partners, in a new fluid networking space.