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Campaign UK - - NEW-BUSINESS RANKINGS -

The Arby’s com­mer­cial was sched­uled to run dur­ing the slow pe­riod of a hol­i­day weekend when air­time was not very ex­pen­sive. The agency feared the bat­tery on the camera would run out be­fore the meat was cooked. Had that hap­pened, the shoot would have had to be re­peated. The Euro­pean Com­mis­sion an­nounced a month be­fore the UK Brexit vote that it wanted to end re­stric­tions prevent­ing TV broad­cast­ers show­ing more than 12 min­utes of com­mer­cials an hour.

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