Campaign UK

THINGS YOU NEED TO KNOW

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The Arby’s commercial was scheduled to run during the slow period of a holiday weekend when airtime was not very expensive. The agency feared the battery on the camera would run out before the meat was cooked. Had that happened, the shoot would have had to be repeated. The European Commission announced a month before the UK Brexit vote that it wanted to end restrictio­ns preventing TV broadcaste­rs showing more than 12 minutes of commercial­s an hour.

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