ARLA

EAT MONDAY FOR BREAKFAST

Late risers of the world, it is time to resist that snooze button and seize the day. That is the rallying cry issued by Arla in a new campaign by Creature of London. Arla’s Cravendale, Lactofree, Skyr, BOB and Protein brands will share life hacks to help people face Mondays and comedian Nick Helm stars in a video series in which he meets “morning people” such as a dairy farmer and fitness instructor. The work was created by Dan Ball and Joe Stone, and directed by Joe Roberts through Firecracker.