NEED TO KNOW
WPP LANDS BRITISH AIRWAYS IN IAG BONANZA
International Airlines Group has appointed WPP to handle its creative, media, social media and paid search for British Airways, IAG Cargo and Avios. Ogilvy will oversee the advertising and loyalty accounts, working with Group M on media. Bartle Bogle Hegarty was the advertising and loyalty incumbent, while Carat managed media. Carat has retained BA’S sister IAG brands Aer Lingus, Vueling and Iberia.
ACCENTURE BUYS ANOTHER CREATIVE AGENCY
Accenture has acquired Australian independent creative agency The Monkeys and its design business Maud. The Monkeys, which is based in Sydney and has 130 staff, will become part of Accenture Interactive alongside Karmarama, which the management consultancy bought last year.
CROZIER STEPS DOWN FROM ITV
ITV chief executive Adam Crozier (pictured) is leaving after seven years “to move to the next stage” of his career. Ian Griffiths has been given a new combined role of chief operating officer and group finance director. Sir Peter Bazalgette, ITV’S chairman, will also become executive chairman on an interim basis.
FACEBOOK POINTS USERS TO CALL GIRLS
Facebook’s attempt to position its Messenger service as a directory is leading to unusual suggestions appearing in unsuspecting users’ search results. Contacts for escort agencies, call-girl networks, abortion clinics and herbal healers are listed alongside mainstream businesses.
M&S LAUNCHES FIRST CAMPAIGN BY GREY
Marks & Spencer has launched a major new brand campaign that it claims marks a “radical departure” from its previous marketing. The work is the first since the retailer ended its 16-year relationship with Rainey Kelly Campbell Roalfe/y&r (now Y&R London) and appointed Grey London to its account. The retailer’s new tagline, “Spend it well”, attempts to position M&S as an enabler of a life well-lived.
HAVAS AND MCCANN SCOOP RB BRIEFS
RB has moved its Finish and Nurofen global advertising accounts out of Wieden & Kennedy and into Havas and Mccann London respectively.
AIRBNB KICKS OFF GLOBAL CREATIVE REVIEW
Airbnb has called a global creative pitch. Chief marketing officer Jonathan Mildenhall said the brand was seeking
“an agency partner that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked”. Incumbent agency Tbwa\chiat\day will not be part of the process.
AGENCIES LINE UP FOR TV LICENSING DM TASK
TV Licensing is reviewing its direct advertising account. Proximity has handled the business since 2002 and retained it in 2010.