Campaign UK

TURKEY OF THE WEEK

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Omar Oakes felt condescend­ed to by Facebook’s press ad that provided tips for spotting fake news stories: “If anyone thought Facebook was finally willing to take its role as a media company seriously, they would be disappoint­ed by this aesthetica­lly bland and painfully uninformat­ive display ad. We should expect a much less passive approach to tackling fake news from a company whose $26bn ad revenue last year was bigger than many countries’ GDP. It’s high time Facebook invested properly in ensuring it only makes money from legal content that is not intended to deceive.”

 ??  ?? BRAND Facebook
TITLE Tips for spotting fake news AGENCY In-house CLIENT n/s
BRAND Facebook TITLE Tips for spotting fake news AGENCY In-house CLIENT n/s

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