3 Giffgaff

Project: The big swim

Clients: Tom Rainsford, brand director; Abi Pearl Ward, head of advertising Brief: Remind customers that they’re free to go, or stay, with Giffgaff’s “no contract” service

Agency: Who Wot Why

Creatives: Sean Thompson,

Matt Gooden, Ben Walker

Director: Sean Thompson Production company:

Dark Energy Films

Exposure: TV, online, radio, out-of-home, press, social