Cannes isn’t just sunburn and rosé

Easyjet teamed up with the French Tourism Development Agency for its latest immersive theatre campaign in which audience members were led through a plane door to witness a tale of romance against the backdrop of the Cannes Film Festival. Diary was even roped in to play the role of a film director up for the Palme d’or. It was probably wise for the story to avoid the city’s other big summer event: even experimental theatre fans aren’t ready for the sight of pissed-up ad folk rampaging through the Carlton Terrace.

Strictly business

Cannes Lions owner Ascential is hosting City investors at a “capital markets day” during this year’s festival on 21 June. Earlier this year, Ascential bought Medialink, whose head honcho Michael Kassan usually throws one of the biggest parties of the week. But we’re sure Ascential’s high-minded investors are only going for serious business purposes.

Brief encounter

A junior art director at 180 Amsterdam going by the name of “Red-light Ross” is looking for a junior copywriter for a “cheeky rendezvous” in the famously permissive city. Let’s hope he finds his Coffee Shop Cathy.

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