Rubicon fights The Guardian with high court counter-claim
Rubicon Project has hit back at The Guardian’s claim that the US ad-tech company breached its contract by taking “secret commissions” from ad buyers and has launched a counterclaim against the publisher.
In its defence filing to the high court, Rubicon Project said it “denies all” of The Guardian’s claims. It also reveals that it has hired Lord Falconer, a former lord chancellor in Tony Blair’s government, as its barrister.
The Guardian launched its claim for “breach of contract” and “deceit” in March, alleging that Rubicon Project charged “undisclosed” buyer fees that could have been worth $1.5m between 2010 and 2016 – in addition to the 10% fee the tech company received for selling the newspaper’s digital inventory.
Rubicon Project said it did receive buyer fees but maintained it was “entitled to do so” because they were for its real-time bidding service, which was not part of its contract with the paper.
In its counter-claim, Rubicon Project said that The Guardian breached its contract by letting other intermediaries sell some of its inventory.