ASA BANS LIFEPAINT CAM­PAIGN

Campaign UK - - NEWS -

Volvo’s Lifepaint cam­paign, which was cre­ated by Grey Lon­don and won two Cannes Grands Prix, has been banned by the Ad­ver­tis­ing Stan­dards Author­ity for be­ing mis­lead­ing fol­low­ing a sin­gle com­plaint. The ASA de­cided the 2015 film, pro­mot­ing the spray paint de­signed to aid cy­clist safety at night, gave the false im­pres­sion that it could be used just as ef­fec­tively on bi­cy­cle frames as on fab­ric.

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