SAY GOOD NYTOL
It might be hard to see the funny side of sleeplessness when you’re counting your 100th sheep, but Nytol’s new campaign by Lucky Generals is a humorous take on the things that keep people awake. A TV ad introduces viewers to Cliff, who consults an expert team while panicking about how much time he has left to sleep. Social, out-of-home and radio executions highlight other trivial thoughts preventing rest, such as spelling “you’re” without an apostrophe. The work was directed by Us through Academy.