Campaign UK - - NEWS -

It might be hard to see the funny side of sleep­less­ness when you’re count­ing your 100th sheep, but Nytol’s new cam­paign by Lucky Gen­er­als is a hu­mor­ous take on the things that keep peo­ple awake. A TV ad in­tro­duces view­ers to Cliff, who con­sults an ex­pert team while pan­ick­ing about how much time he has left to sleep. So­cial, out-of-home and ra­dio ex­e­cu­tions high­light other triv­ial thoughts pre­vent­ing rest, such as spell­ing “you’re” with­out an apos­tro­phe. The work was di­rected by Us through Academy.

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