Bolton re­unites with Bur­ley to lead Y&R cre­ative team

Campaign UK - - NEWS - By Omar Oakes

Y&R Lon­don chief cre­ative officer Jonathan Bur­ley has hired his long­stand­ing cre­ative part­ner Jim Bolton as deputy ex­ec­u­tive cre­ative di­rec­tor as he looks to build a “re­nais­sance” depart­ment.

Bur­ley, who joined Y&R from CHI & Part­ners in June last year, has hired Bolton for the third time since the duo first worked to­gether at HHCL in the mid-1990s.

Bolton for­merly worked as Bur­ley’s deputy ex­ec­u­tive cre­ative di­rec­tor at CHI & Part­ners, join­ing a year af­ter Bur­ley’s ar­rival in 2010. Be­fore CHI & Part­ners, Bolton had a five-year stint in the same role un­der Bur­ley at Leo Bur­nett Lon­don.

While at HHCL, Bolton cre­ated the multi-award-win­ning “St Ge­orge” Black­cur­rant Tango TV cam­paign and has since worked on ac­counts in­clud­ing Mcdon­ald’s, Ar­gos, Sam­sung and Bri­tish Gas.

Y&R has also ap­pointed two cre­ative di­rec­tors among 12 hires made in the past month: Mark Far­inha, who worked in the same role at Om­ni­com con­tent agency Drum; and Gavin Mcgrath, who re­turns to the UK af­ter three years as a cre­ative di­rec­tor at Mullenlowe in Los An­ge­les.

Bur­ley said: “This is a huge in­vest­ment in a multi-dis­ci­plined, re­nais­sance cre­ative depart­ment. I’m thrilled to be able to draw on such a di­verse range of ex­traor­di­nary tal­ent, and couldn’t hope for a more won­der­ful gang of freaks and geeks to help us drive for­ward into a new era of cre­ative ex­cel­lence at Y&R Lon­don.”

Y&R Lon­don: Bur­ley (right) has boosted his cre­ative team with the hire of Bolton

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