TK MAXX

WHY WOULD ANY­ONE SHOP AT TK MAXX?

Campaign UK - - NEWS -

TK Maxx has per­fected the art of the ab­surd through its “Ridicu­lous pos­si­bil­i­ties” cam­paign. The lat­est quirky spot by Wieden & Kennedy Lon­don opens on a din­ner party, where an eclec­tic mix of guests ex­plain why they would shop at TK Maxx. The weird and colour­ful re­sults of a trip to the re­tailer in­clude a pi­ano player who mag­i­cally changes out­fits on a desert is­land and a woman who blow-dries her hair on the bow of a speed­boat. The ad was cre­ated by Mark Shan­ley and Paddy Treacy, and di­rected by Adam & Dave through Bold.

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