Carls­berg The Dan­ish Way

Campaign UK - - PROMOTION -

Cre­ative agency Fold7 Cre­ative team Ryan Newey, Si­mon Lear­man, Lucy Aston, Ben Ducker Client Lynsey Woods Pro­duc­tion com­pany Stink Pro­duc­tions Di­rec­tor Martin Kre­jci Re­search has sug­gested that Den­mark is one of the hap­pi­est na­tions in the world. Here Dan­ish A-lis­ter Mads Mikkelsen ex­plores pos­si­ble rea­sons for this, get­ting on his bike to take us on a sur­real tour of Dan­ish cul­tural tri­umphs and more ab­stract ideas like ‘hygge’. Nat­u­rally, he ends up at a brew­ery, where he en­joys a glass of Carls­berg Ex­port. Could this be the se­cret of uni­ver­sal hap­pi­ness? Prob­a­bly.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.