Carlsberg The Danish Way
Creative agency Fold7 Creative team Ryan Newey, Simon Learman, Lucy Aston, Ben Ducker Client Lynsey Woods Production company Stink Productions Director Martin Krejci Research has suggested that Denmark is one of the happiest nations in the world. Here Danish A-lister Mads Mikkelsen explores possible reasons for this, getting on his bike to take us on a surreal tour of Danish cultural triumphs and more abstract ideas like ‘hygge’. Naturally, he ends up at a brewery, where he enjoys a glass of Carlsberg Export. Could this be the secret of universal happiness? Probably.