WINNING AD CANCER RESEARCH UK ‘THE BREATH’
John Hi, my name’s John. I’m about to take a deep breath and try to read the following out loud, in one go, without stopping.
(He takes a deep breath.)
John If like me you’ve noticed you run out of breath doing things like playing with your kids you’ve probably thought about quitting smoking but doing it alone can be tough that’s why I’m going to contact a local Stop Smoking advisor who’ll give me one-to-one support and advice to make sure I quit for good –
(He runs out of breath, then inhales deeply.)
John …so I’ll no longer run out of breath carrying out simple tasks like this one. John To find a Stop Smoking advisor who’ll give you the best chance of quitting for good, visit nhs.uk/smokefree.
Client Cancer Research UK Agency Abbott Mead Vickers BBDO Creatives Diccon Driver, Alan Wilson Creative directors Alex Grieve, Adrian Rossi Producer Frankie Burwell-wright Production house Wave Engineer Parv Thind