WIN­NING AD CANCER RE­SEARCH UK ‘THE BREATH’

Campaign UK - - PROMOTION -

John Hi, my name’s John. I’m about to take a deep breath and try to read the fol­low­ing out loud, in one go, with­out stop­ping.

(He takes a deep breath.)

John If like me you’ve no­ticed you run out of breath do­ing things like play­ing with your kids you’ve prob­a­bly thought about quit­ting smok­ing but do­ing it alone can be tough that’s why I’m go­ing to con­tact a lo­cal Stop Smok­ing ad­vi­sor who’ll give me one-to-one sup­port and ad­vice to make sure I quit for good –

(He runs out of breath, then in­hales deeply.)

John …so I’ll no longer run out of breath car­ry­ing out sim­ple tasks like this one. John To find a Stop Smok­ing ad­vi­sor who’ll give you the best chance of quit­ting for good, visit nhs.uk/smoke­free.

CRED­ITS

Client Cancer Re­search UK Agency Ab­bott Mead Vick­ers BBDO Cre­atives Dic­con Driver, Alan Wil­son Cre­ative di­rec­tors Alex Grieve, Adrian Rossi Pro­ducer Frankie Bur­well-wright Pro­duc­tion house Wave En­gi­neer Parv Thind

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