PURE TV BRIL­LIANCE FROM GIFFGAFF

Campaign UK - - NEWS -

“Our cam­paigns con­tinue to punch above their weight, show­ing there is a bet­ter way to do mo­bile in a noisy mar­ket full of Go­liath brands”

Giffgaff’s “The Big Swim”, cre­ated by Who Wot Why, was cho­sen by The Thinkboxes Acad­emy as win­ner of the March/april 2017 Thinkboxes award for TV ad cre­ativ­ity. In the ad, Giffgaff’s USP – as a con­tract-free mo­bile net­work – is demon­strated by a woman at the pool who, rather than div­ing down from the board into the swim­ming pool, rock­ets up to the Moon, then Mars. Even­tu­ally she re­turns and dive-bombs into the pool be­side her boyfriend, re­in­forc­ing the Giffgaff prom­ise that users are “free to go, free to stay”. The film is set to The Walker Broth­ers’ Stay with Me Baby. “This brings to life an im­por­tant mes­sage for us in the most epic way pos­si­ble,” Giffgaff brand di­rec­tor Tom Rains­ford says. “We have al­ways been a dis­rup­tive and mar­ket-chal­leng­ing brand. We con­sis­tently challenge our­selves with our ap­proach, and fos­ter a cre­ative team of ex­cep­tional tal­ent which has pro­duced this lat­est defin­ing work.” He adds: “Our cam­paigns con­tinue to punch above their weight, show­ing there is a bet­ter way to do mo­bile in a noisy mar­ket full of Go­liath brands.” “The Big Swim” was di­rected by Sean Thomp­son. The pro­duc­tion com­pany was Dark En­ergy. Money­su­per­mar­ket.com’s “Epic Skele­tor”, cre­ated by Mother, won sec­ond place in the March/april Thinkboxes win­ners’ line up. In this ad, Masters of the Uni­verse arch-vil­lain Skele­tor surprises us by wak­ing up in a great mood then strut­ting out of the house ac­com­pa­nied by Irene Cara’s 1980s hit Fame. “Dan­ish Way”, cre­ated by Fold7 for Carls­berg, and fea­tur­ing ac­tor Mads Mikkelsen, won third place.

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