Y&R Lon­don picks up ad ac­count for Think! ini­tia­tive

Campaign UK - - NEWS - By Omar Oakes

Y&R Lon­don has won the first ma­jor ad re­view un­der the gov­ern­ment’s new agency ros­ter, pick­ing up the Think! road-safety cam­paign. The De­part­ment for Trans­port brief was pre­vi­ously han­dled by Ab­bott Mead Vick­ers BBDO but the Om­ni­com agency was dropped from the ros­ter un­der a re­vamped frame­work last year. Y&R Lon­don won the ac­count af­ter a com­pet­i­tive pitch through the Crown Com­mer­cial Ser­vice that took place ear­lier this year. The WPP agency also works on the Visitbri­tain and the Home Of­fice busi­nesses. Some of the gov­ern­ment’s most fa­mous ads are for Think!. The cam­paign launched in 1979 and was first han­dled by D’arcy Ma­sius Ben­ton & Bowles and later Leo Bur­nett. Leo Bur­nett cre­ated the con­tro­ver­sial “One more, Dave” spot in 1995. AMV took on part of the DFT ac­count in 1995 and made the 2009 spot “Kill your speed”, fea­tur­ing a driver haunted by the child that he killed while speed­ing. The agency also cre­ated the brand­ing for Think! be­fore pick­ing up the en­tire Df T busi­ness in 2013. AMV con­tin­ues to han­dle the Dft’s chil­dren’s road-safety ac­tiv­ity. Nei­ther the gov­ern­ment nor Y&R Lon­don re­sponded to a re­quest for com­ment.

Think!: AMV was the in­cum­bent

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