Campaign UK

Y&R London picks up ad account for Think! initiative

- By Omar Oakes

Y&R London has won the first major ad review under the government’s new agency roster, picking up the Think! road-safety campaign. The Department for Transport brief was previously handled by Abbott Mead Vickers BBDO but the Omnicom agency was dropped from the roster under a revamped framework last year. Y&R London won the account after a competitiv­e pitch through the Crown Commercial Service that took place earlier this year. The WPP agency also works on the Visitbrita­in and the Home Office businesses. Some of the government’s most famous ads are for Think!. The campaign launched in 1979 and was first handled by D’arcy Masius Benton & Bowles and later Leo Burnett. Leo Burnett created the controvers­ial “One more, Dave” spot in 1995. AMV took on part of the DFT account in 1995 and made the 2009 spot “Kill your speed”, featuring a driver haunted by the child that he killed while speeding. The agency also created the branding for Think! before picking up the entire Df T business in 2013. AMV continues to handle the Dft’s children’s road-safety activity. Neither the government nor Y&R London responded to a request for comment.

 ??  ?? Think!: AMV was the incumbent
Think!: AMV was the incumbent

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