Campaign UK - - NEWS -

Peroni Nastro Azzurro harks back to its Ital­ian her­itage in an out­door cam­paign, cre­ated in-house, that’s rem­i­nis­cent of French il­lus­tra­tor Ma­lika Favre’s style. The beer brand again uses a fe­male pro­tag­o­nist but, this time, the hero­ine is painted in bold blue, white and red images by Ber­lin-based de­signer and il­lus­tra­tor Yor­danka Poleganova. The ex­e­cu­tions will run on out­door sites in Lon­don, Manch­ester and Ed­in­burgh. They will be fol­lowed by a so­cial me­dia cam­paign ac­com­pa­nied by the hash­tag #Ital­ian­made, which will tell the brand’s story. The work was writ­ten by Richard Ward and art di­rected by Mark Ross.

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