Campaign UK

PERONI NASTRO AZZURRO

ITALIAN MADE

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Peroni Nastro Azzurro harks back to its Italian heritage in an outdoor campaign, created in-house, that’s reminiscen­t of French illustrato­r Malika Favre’s style. The beer brand again uses a female protagonis­t but, this time, the heroine is painted in bold blue, white and red images by Berlin-based designer and illustrato­r Yordanka Poleganova. The executions will run on outdoor sites in London, Manchester and Edinburgh. They will be followed by a social media campaign accompanie­d by the hashtag #Italianmad­e, which will tell the brand’s story. The work was written by Richard Ward and art directed by Mark Ross.

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