Just Eat’s Dawe is named Marketing Leader of the Year
Barnaby Dawe, global chief marketing officer at Just Eat, has been named The Marketing Society Marketing Leader of the Year for 2017.
Dawe (pictured) scooped the title, run in association with Campaign, last night (Wednesday) at the organisation’s annual Excellence Awards.
Since joining the food-delivery platform in 2015, Dawe has rebranded Just Eat and launched an ad campaign by Karmarama. In April, he signed a two-year deal, understood to be worth £30m, for Just Eat to sponsor ITV’S The X Factor. The platform’s active users increased to 17.6 million in 2016 from 13.4 million the previous year.
Gemma Greaves, chief executive of The Marketing Society, hailed Dawe for beating an “amazing” shortlist and pointed out that he was the first winner from a pure-play online business.
Tesco group brand director Michelle Mcettrick was the runner-up.