Just Eat’s Dawe is named Mar­ket­ing Leader of the Year

Campaign UK - - FRONT PAGE - By Gemma Charles

Barn­aby Dawe, global chief mar­ket­ing of­fi­cer at Just Eat, has been named The Mar­ket­ing So­ci­ety Mar­ket­ing Leader of the Year for 2017.

Dawe (pic­tured) scooped the ti­tle, run in as­so­ci­a­tion with Cam­paign, last night (Wed­nes­day) at the or­gan­i­sa­tion’s an­nual Ex­cel­lence Awards.

Since join­ing the food-de­liv­ery plat­form in 2015, Dawe has re­branded Just Eat and launched an ad cam­paign by Kar­marama. In April, he signed a two-year deal, un­der­stood to be worth £30m, for Just Eat to spon­sor ITV’S The X Fac­tor. The plat­form’s ac­tive users in­creased to 17.6 mil­lion in 2016 from 13.4 mil­lion the pre­vi­ous year.

Gemma Greaves, chief ex­ec­u­tive of The Mar­ket­ing So­ci­ety, hailed Dawe for beat­ing an “amaz­ing” short­list and pointed out that he was the first win­ner from a pure-play on­line busi­ness.

Tesco group brand di­rec­tor Michelle Mcettrick was the run­ner-up.

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