HOW TO GO THE EXTRA MILE TO ATTRACT TOP TALENT

In order to cut through the competition and find the right candidates, you have to be prepared to refine your employer brand, Matthew Chapman writes

The recruitment market is as nebulous as it has ever been as the different ways to build an employer brand increase exponentially, but every challenge presents opportunity. Employer branding is of paramount importance when hiring marketing and creative professionals due to the industry being so reliant on talent. This has led to a candidate-driven market where competition for the top talent is fierce. At a breakfast meeting held by recruitment firm The Recruitment Events Co. and Campaign Jobs, recruitment managers from organisations including the BBC, Arcadia, L’oreal, IBM, the Civil Service, Pernod Ricard, Dentsu Aegis, and Havas, laid bare the challenges facing them. High on the agenda was finding ways of attracting talent that cut through the competition, developing a strong brand and message, and raising awareness.