Campaign UK



If engaging on a content-led campaign, Leonard advises bringing on internal talent, perhaps those with their own blog or celebrity ambassador­s. After all, talent attracts talent and there is nothing as effective as advocacy.

The ultimate aim should be to build an employer brand that acts as a “trigger”, says Leonard.

People walking down a high street and entering Topshop on spying the brand name should be no different from a candidate being triggered into applying for a job on seeing an employer brand.

With such a wealth of tools at their fingertips to build a brand through dynamic content, there has never been a more exciting time to be an in-house recruiter.

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