Campaign UK - - PROMOTION -

If en­gag­ing on a con­tent-led cam­paign, Leonard ad­vises bring­ing on in­ter­nal tal­ent, per­haps those with their own blog or celebrity am­bas­sadors. Af­ter all, tal­ent at­tracts tal­ent and there is noth­ing as ef­fec­tive as ad­vo­cacy.

The ul­ti­mate aim should be to build an em­ployer brand that acts as a “trig­ger”, says Leonard.

Peo­ple walk­ing down a high street and en­ter­ing Top­shop on spy­ing the brand name should be no dif­fer­ent from a can­di­date be­ing trig­gered into ap­ply­ing for a job on see­ing an em­ployer brand.

With such a wealth of tools at their fin­ger­tips to build a brand through dy­namic con­tent, there has never been a more ex­cit­ing time to be an in-house re­cruiter.

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