MAKE THE CANDIDATE JOURNEY EASIER

Laurie Higdon, recruitment manager at global media company Dentsu Aegis Network, believes that now “you have to go the extra mile to get your roles in front of candidates”.

“It is all about making the candidate journey a lot easier,” says Higdon. “In a candidate-driven market, if you are not making it easy I’m pretty sure your competitors will be.”

Higdon highlighted how Dentsu Aegis Network rethought its recruitment strategy when it was seeking to build a talent pool of flexible workers to hire for short periods at busy times when the permanent agency staff were stretched with pitches.