Campaign UK

R/GA wins Johnnie Walker digital task


Johnnie Walker has appointed R/GA London to handle its global digital advertisin­g.

The Diageo whisky brand kicked off talks with agencies in April about an upcoming digital project. R/GA London will now assist Johnnie Walker on digital and technology briefs.

The move does not affect Anomaly, which works on the above-the-line business. Anomaly won the account in 2014, ending Johnnie Walker’s 15-year relationsh­ip with Bartle Bogle Hegarty.

Anomaly has created several online films for the brand starring Jude Law. In 2015, the shop developed a global campaign with the tagline: “Joy will take you further.”

Carat holds Diageo’s global media account.

Daniel Leahy, global content director at Johnnie Walker, said: “I can confirm that R/GA is indeed a new member of Johnnie Walker’s extended agency partner network.”

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