It was a case of “no Cannes do” for some media agency execs as several clients called meetings during the one week that a jolly to the south of France can be considered “work”.
Chemistry meetings for Jaguar Land Rover took place at the beginning of last week. The company kicked off a global media review in February, shortly after a Times investigation found that Jaguar Land Rover ads were appearing next to extremist content online. However, it is understood that this is a statutory process that was planned before the revelations. Mindshare is the incumbent on the account.
Carlsberg’s chemistry meetings took place on the Tuesday of Cannes week. The brewer is reviewing its global media business, which is currently handled by OMD. Ebiquity is assisting with the process.
Others having to make do with English sun were media agencies involved in Barclays’ chemistry meetings on Wednesday last week for its estimated £60m account. Maxus is the incumbent and the review is led by ID Comms.
On the creative side, Starbucks will hold chemistry meetings in the week commencing 10 July for agencies vying for its EMEA account. The brand is looking for a specialist shop across the region for the first time. Global ad agency 72 and sunny is unaffected. Creative brief is handling the process.