Campaign UK


- JON O’DONNELL Managing director, ESI Commercial

Long, long ago in a media career far, far away, I was the size of a small suburban house. Close to being as tall lying down as standing up.

My salvation came in the form of my daughter, and the overwhelmi­ng desire to see her grow up with a father who did more than just teach her how to make a Greggs sausage roll sandwich.

A friend of mine was training for the Hyde Park triathlon and insisted that I join him – so I did. It was only a short distance but, given my current state, I needed to train hard to get to the start line. Little did I know that triathlons would become my secret work weapon. Like all decent habits, it didn’t take long to move on to the hard stuff.

So why is this my secret work weapon? Well, for me, the gold is in the training. The sheer volume means you have to live a (fairly) discipline­d lifestyle. Every late night means you probably miss a

day’s training; a

night at the Brits, you probably miss a week. So you choose your battles more wisely and make them count.

The training itself is the real key, though, as each discipline unlocks its own unique characteri­stic. Swimming is your personal organiser. The monotony of it means that you can’t help but go through the day in your head, playing out scenarios, working out the best way forward. Cycling is your internal creative agency. After pushing through the first painful 20 minutes, your mind becomes an open book for ideas. Most of my presentati­ons, strategies and scripts are written while powering through Marlow. Finally, the run is your mentor, your problem-solver; the voice that gives you

clarity in the fog of daily mayhem.

Of course, there are downsides: the injuries – of which, at my age, there are many. It’s at this point that I rely on my other secret work weapons: a good sense of humour and being surrounded by brilliant people. Both usually help.

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