Campaign UK

AMAZON’S INFILTRATI­ON OF THE UK SHOPPING BASKET

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NOVEMBER 2015

Launch of Amazon Pantry, a store where Amazon Prime members can shop for everyday essentials such as grocery, household and pet-care items.

JUNE 2016

Amazon Fresh, a freshfood grocery delivery service, is set up in London seven years after launching in the US.

JULY 2016

Dash buttons, which let customers reorder items from Amazon by just the touch of a button, arrive in the UK. Amazon also launches Dash scanner, which can scan the barcode of any grocery item bought on the site.

OCTOBER 2016

Amazon launches the Echo and the Echo Dot in the UK, which users can use to either purchase groceries or add items to their Amazon shopping baskets.

JUNE 2017

Twenty new Dash buttons are introduced, for brands including Heineken, Kiwi, Glade and Duracell.

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