RADIO CHRIS TURNER

SENIOR SOUND DESIGNER, JUNGLE STUDIOS

The judging process was tough, as was making a shortlist with so many entries. It should be, though, as the awards can transform the fortunes of those involved. I was fortunate to serve with 14 other people who not only championed great work but were big-hearted enough to listen to other opinions. The category offered a wide variety of work, but there were a couple of common themes. Equal pay for women and lane departure for cars featured prominently. Unsurprisingly, the strongest category and the longest shortlist was for script. Radio truly is the home of the copywriter. In the end, South Africa dominated. The scripts were all of a high quality and I was envious of the sound designers working there. “I love radio” is something I hear UK creatives say all the time – and yet our offering here was poor in comparison. I had my favourites – and I’m pleased that they all won awards. KFC’S “Sad man meal” by Ogilvy & Mather Johannesburg, the Grand Prix winner, is exceptional – a great expansion on its win last year. As a jury, we felt a promotion brief rarely got the craft this spot delivered. Another standout was “Love song from a murderer”. We were unable to award a Grand Prix as it was a non-profit organisation but please listen to it!