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The judg­ing process was tough, as was mak­ing a short­list with so many en­tries. It should be, though, as the awards can trans­form the for­tunes of those in­volved. I was for­tu­nate to serve with 14 other peo­ple who not only cham­pi­oned great work but were big-hearted enough to lis­ten to other opin­ions. The cat­e­gory of­fered a wide va­ri­ety of work, but there were a cou­ple of com­mon themes. Equal pay for women and lane de­par­ture for cars fea­tured promi­nently. Un­sur­pris­ingly, the strong­est cat­e­gory and the long­est short­list was for script. Ra­dio truly is the home of the copy­writer. In the end, South Africa dom­i­nated. The scripts were all of a high qual­ity and I was en­vi­ous of the sound de­sign­ers work­ing there. “I love ra­dio” is some­thing I hear UK cre­atives say all the time – and yet our of­fer­ing here was poor in com­par­i­son. I had my favourites – and I’m pleased that they all won awards. KFC’S “Sad man meal” by Ogilvy & Mather Jo­han­nes­burg, the Grand Prix win­ner, is ex­cep­tional – a great ex­pan­sion on its win last year. As a jury, we felt a pro­mo­tion brief rarely got the craft this spot de­liv­ered. An­other stand­out was “Love song from a mur­derer”. We were un­able to award a Grand Prix as it was a non-profit or­gan­i­sa­tion but please lis­ten to it!

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