Campaign UK

OSCAR HUDSON BONOBO NO REASON

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Great music tracks deserve great promos. It’s easy to understand Oscar Hudson’s treatment for Bonobo’s No Reason given the band’s recent preoccupat­ion with themes of landscape and alienation, but it’s less easy to work out how he did it. Despite several viewings, we still couldn’t figure out if it was a massive set build or clever Alice in Wonderland CGI. Eventually, we gave up and let the audiovisua­l treat wash over us, safe in the knowledge we were on a voyage with a master at the helm.

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