OS­CAR HUD­SON BONOBO NO REA­SON

Campaign UK - - NEWS -

Great mu­sic tracks de­serve great pro­mos. It’s easy to un­der­stand Os­car Hud­son’s treat­ment for Bonobo’s No Rea­son given the band’s re­cent pre­oc­cu­pa­tion with themes of land­scape and alien­ation, but it’s less easy to work out how he did it. De­spite sev­eral view­ings, we still couldn’t fig­ure out if it was a mas­sive set build or clever Alice in Won­der­land CGI. Even­tu­ally, we gave up and let the au­dio­vi­sual treat wash over us, safe in the knowl­edge we were on a voy­age with a mas­ter at the helm.

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