Uber

Project: Effortless night Clients: Rachael Pettit, head of marketing; Mark Paterson, brand and communications lead; James Peach, campaign manager

Brief: Bring to life the simple product truth of Uber: its seamlessness Agency: Bartle Bogle Hegarty Creatives: Raymond Chan, Simon Cenamor

Director: Kim Gehrig Production company: Somesuch

Exposure: TV