Campaign UK

Dispatches from La Croisette


For those wondering how Keith Weed, in his trademark green jacket, looked so cool, calm and collected during his appearance­s in the unforgivin­g Cannes heat – the secret’s out. While some of us make our clothing choices by the sniff test, Unilever’s marketing chief was busy setting new life goals. Diary hears that a van with racks of jackets and freshly ironed shirts has been known to follow him around the festival to keep him “fresh with every move”.

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