Dis­patches from La Croisette

Campaign UK - - PRIVATE VIEW -

For those won­der­ing how Keith Weed, in his trade­mark green jacket, looked so cool, calm and col­lected dur­ing his ap­pear­ances in the un­for­giv­ing Cannes heat – the se­cret’s out. While some of us make our cloth­ing choices by the sniff test, Unilever’s mar­ket­ing chief was busy set­ting new life goals. Di­ary hears that a van with racks of jack­ets and freshly ironed shirts has been known to fol­low him around the fes­ti­val to keep him “fresh with ev­ery move”.

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