HMRC con­tacts agen­cies as it re­views ad ac­count

Campaign UK - - FRONT PAGE - By Gur­jit De­gun

HM Rev­enue & Cus­toms is re­view­ing its high-pro­file ad ac­count as it seeks an agency to work on tax self-as­sess­ment mar­ket­ing.

The gov­ern­ment depart­ment con­tacted agen­cies last week in a process be­ing run through the Crown Com­mer­cial Ser­vice. The pitch is open to shops on the gov­ern­ment ros­ter.

The busi­ness is cur­rently han­dled by En­gine, which has worked on HMRC ac­tiv­ity since 2012, when it picked up a range of ad-hoc projects.

En­gine gained the ad ac­count the fol­low­ing year after see­ing off com­pe­ti­tion from seven other agen­cies. WCRS, En­gine’s cre­ative shop, has cre­ated cam­paigns in­clud­ing “In­ner peace” for self-as­sess­ment, which ex­plained how re­laxed peo­ple felt after sub­mit­ting their tax re­turns.

The Crown Com­mer­cial Ser­vice re­viewed its ros­ter last year. En­gine held on to its place but Ab­bott Mead Vick­ers BBDO and Mccann lost theirs.

A spokesman for HMRC said: “We are look­ing to work with an agency on a three-year, fixed-term con­tract, which will start in Au­gust.”

HMRC: En­gine is the in­cum­bent

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