ELECTROLUX PICKS ANOMALY FOR GLOBAL BRIEF

Campaign UK - - NEWS -

Home-ap­pli­ance maker Electrolux has cho­sen Anomaly to han­dle its global ad­ver­tis­ing after a com­pet­i­tive pitch. The ac­count will be led out of Lon­don, with help from other of­fices, par­tic­u­larly Am­s­ter­dam, Ber­lin and Shang­hai. Anomaly will be re­spon­si­ble for small do­mes­tic ap­pli­ances and home-care glob­ally. The agency will also han­dle ma­jor do­mes­tic ap­pli­ances across EMEA as Electrolux looks to move to a more lo­calised mar­ket­ing model in the re­gion.

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