ELECTROLUX PICKS ANOMALY FOR GLOBAL BRIEF
Home-appliance maker Electrolux has chosen Anomaly to handle its global advertising after a competitive pitch. The account will be led out of London, with help from other offices, particularly Amsterdam, Berlin and Shanghai. Anomaly will be responsible for small domestic appliances and home-care globally. The agency will also handle major domestic appliances across EMEA as Electrolux looks to move to a more localised marketing model in the region.