4 THEY VALUE DIVERSITY

“Workers expect an engaging and diverse culture at work,” Clare Kemsley, managing director of Hays, says. According to her research among marketers, 39% of Generation Z (defined here as those born from the mid-1990s onwards) “always consider diversity” when choosing a job – the highest percentage of any age group.

Liz Nottingham, executive HR director, EMEA, at R/GA, agrees that