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Nicola Kemp thinks Green Flag is hav­ing an iden­tity cri­sis: “This ad takes place in a world where con­sumers in­ex­pli­ca­bly frame pic­tures of them­selves next to their bro­ken-down cars. Green Flag ap­pears to have taken cre­ative and cast­ing in­spi­ra­tion from long-de­funct rides at Chess­ing­ton. Can I have that 30 sec­onds of my life back, please?”

BRAND Green Flag TI­TLE Green Flag are bring­ing com­mon sense to the res­cue AGENCY WCRS CLIENT Piers New­son-smith, head of brand plan­ning, Di­rect Line Group

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