Honda pays tribute to the craft of film-making in a campaign created by Wieden & Kennedy for the brand’s Channel 4 sponsorship. The fast-paced spot takes viewers through the stages of film-making, from scripting to CGI and grading, and centres on four Honda models and characters. Each scene depicts a different movie genre, such as sci-fi or action. Wieden & Kennedy picked up the brief earlier this year. The work was created by Carlos Alija, Laura Sampedro, Juan Sevilla and Mico Toledo, and marks the directorial debut of James Allen and Mike Skrgatic. The production company was Time Based Arts.