Campaign UK - - NEWS -

Honda pays trib­ute to the craft of film-mak­ing in a cam­paign cre­ated by Wieden & Kennedy for the brand’s Chan­nel 4 spon­sor­ship. The fast-paced spot takes view­ers through the stages of film-mak­ing, from script­ing to CGI and grad­ing, and cen­tres on four Honda mod­els and char­ac­ters. Each scene de­picts a dif­fer­ent movie genre, such as sci-fi or ac­tion. Wieden & Kennedy picked up the brief ear­lier this year. The work was cre­ated by Car­los Alija, Laura Sampe­dro, Juan Sevilla and Mico Toledo, and marks the di­rec­to­rial de­but of James Allen and Mike Skr­gatic. The pro­duc­tion com­pany was Time Based Arts.

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