Bed­wood named cre­ative part­ner of CHI & Part­ners

Campaign UK - - PROMOTION - By Jeremy Lee

Dave Bed­wood, one of the founders of Lean Mean Fight­ing Ma­chine and a for­mer cre­ative di­rec­tor at M&C Saatchi, is join­ing CHI & Part­ners as a cre­ative part­ner.

Bed­wood joins from Cau­li­flower, the agency he set up in Jan­uary with Ben Sil­cox, with whom he had worked at Analog­folk. Cau­li­flower is no longer in busi­ness.

Bed­wood will start his new job next week, re­port­ing to CHI & Part­ners joint ex­ec­u­tive cre­ative di­rec­tors Yan El­liott and Micky Tu­dor.

He said: “Selfishly, I want to do the best work of my ca­reer in a place that puts ideas at the cen­tre of ev­ery­thing. Af­ter wang­ing on about mod­els to achieve this, it be­came ap­par­ent that I should just shut up and lis­ten – CHI al­ready does it.”

Sarah Gold­ing, chief ex­ec­u­tive of CHI & Part­ners, said: “Dave is an ex­cep­tion­ally tal­ented in­di­vid­ual, with Lions, Pen­cils, Clios, Cre­ative Cir­cles, BIMAS and Web­bies to his name. He’s one of a rare breed of tra­di­tion­ally trained cre­atives with a real pas­sion for data-min­ing and ex­per­i­ment­ing with new dig­i­tal for­mats.”

Bed­wood co-founded LMFM in 2004, which was In­ter­ac­tive Agency of the Year at the 2008 Cannes Lions. M&C Saatchi ac­quired the shop in 2014 and Bed­wood worked there for a year as a cre­ative di­rec­tor.

CHI: Gold­ing, Tu­dor, Bed­wood, El­liott

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