Campaign UK - - PROMOTION -

Af­ter cheer­ing the badass chicken in KFC’S de­but work by Mother, view­ers might feel a twinge of guilt the next time they tuck into a bar­gain bucket. The bold spot marks a shift in mar­ket­ing fo­cus for KFC, which wants to pro­mote the qual­ity and prove­nance of its chicken in the UK and Ire­land. The sassy fowl struts, body pops and twerks around a barn to X Gon’ Give It To Ya by DMX, with a troop of hens and cock­erels as back-up dancers. The work was di­rected by Siri Bun­ford through Knuck­le­head.

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