R/GA Global Per­spec­tives

Campaign UK - - PERSPECTIVES -


“Our busi­ness model–which spans ev­ery­thing from strat­egy to ex­e­cu­tion–is new to Ja­pan, and clients are in­ter­ested in test­ing our ca­pa­bil­i­ties. Con­sul­tan­cies are not bring­ing the same type of in­te­grated ap­proach.” Sammy Hazui, Man­ag­ing Di­rec­tor, R/GA Tokyo


“Ama­zon’s ar­rival in Aus­tralia will be very in­ter­est­ing to watch, as many com­pa­nies have not had to think about con­sumer ex­pe­ri­ence or ser­vice ex­pec­ta­tions. It’s now a very hot topic down here.” Re­becca Bezzina, VP, Man­ag­ing Di­rec­tor, R/GA Sydney

São Paulo

“Be­cause Brazil­ians are so so­cial and friendly, the shar­ing econ­omy is ex­plod­ing. Ev­ery busi­ness has a high chance of launch­ing a suc­cess­ful shar­ing ser­vice here. As the mar­ket ma­tures, new soft­ware plat­forms are start­ing emerge.” Fabi­ano Coura, SVP, Man­ag­ing Di­rec­tor, Brazil


“Brands don’t need part­ners that stare in through the win­dow. They need part­ners that can im­merse fast to un­der­stand the com­plex­ity of their ex­ist­ing busi­ness and then con­cept, cre­ate, and de­liver new ex­pe­ri­ences from within.” Matt Lod­der, EVP, Man­ag­ing Di­rec­tor, R/GA EMEA

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