Cape Town

South Africa’s leg­isla­tive cap­i­tal and the con­ti­nent’s third largest eco­nomic hub has per­fected the blend of busi­ness and plea­sure as in­ex­pli­ca­ble nat­u­ral beauty plays host to glob­ally-sig­nif­i­cant in­dus­try

Cape Town Business Travel Guide - - News - Writer: Matthew Staff

When it comes to the lead­ing busi­ness hubs of Africa, there are a few im­me­di­ate names that spring to the fore, and - shin­ing like a bea­con above the con­ti­nent’s tra­di­tional gate­way - Cape Town per­haps stands head and shoul­ders above them all.

The sights of Ta­ble Moun­tain down to the stun­ning coast­line of Clifton Beach are renowned on a global scale, and far from the norm of neigh­bour­ing cities and ur­ban hubs around Africa, Cape Town’s rep­u­ta­tion as a de­sir­able tourist des­ti­na­tion, mi­gra­tion op­por­tu­nity or busi­ness travel cen­tre is firmly set in stone al­ready.

Very lit­tle mar­ket­ing or pro­mo­tional work needs to be done to drill home the ap­peal of South Africa’s sec­ond most pop­u­lous ur­ban area and pro­vin­cial cap­i­tal. And West­ern Cape’s finest as­set some­what in­evitably car­ries a sim­i­lar ca­chet when it comes to the busi­ness world and its ap­peal to the ex­ec­u­tive fra­ter­nity.

As the seat of the Na­tional Par­lia­ment and the leg­isla­tive cap­i­tal of the coun­try, the city’s abil­ity to marry busi­ness with plea­sure is un­doubted; only with the added bonus of be­ing wed­ded on some of the most stun­ning back­drops in the world.

By proxy, its hugely di­verse and mul­ti­cul­tural make-up en­sures its sta­tus as a key hub for busi­ness travel from all con­ti­nents, and de­spite the wider coun­try no longer be­ing the sole point of en­try for in­dus­try in Africa, South Africa’s tra­di­tion and his­tory as the con­ti­nen­tal front door has al­ready done the hard work in mak­ing Cape Town’s in­fra­struc­ture one of the most var­ied, de­vel­oped and lu­cra­tive for miles around.

Cape Town Tourism, the City of Cape Town’s of­fi­cial re­gional tourism or­gan­i­sa­tion is re­spon­si­ble for des­ti­na­tion mar­ket­ing, vis­i­tor and in­dus­try ser­vices; and is ex­cited about the po­ten­tial that Cape Town still has from both a tourism and busi­ness travel per­spec­tive

“Suc­cess­ful tourism doesn’t just boost economies – it builds pride too. Cape Town Tourism be­lieves in close

en­coun­ters, peo­ple as the fo­cus point of tourism, re­spon­si­ble liv­ing, and im­mer­sion in the des­ti­na­tions and cul­tures we visit; this is what gives tourism in Cape Town its unique en­ergy and ap­peal,” the Com­pany says.

“We be­lieve that tourism is built around in­volve­ment, par­tic­i­pa­tion, re­la­tion­ship and part­ner­ship, and that it is about ac­tively tak­ing hands with lo­cal com­mu­ni­ties, lis­ten­ing to their needs and work­ing side by side to en­sure that the en­vi­ron­ment and in­dige­nous cul­tures are pre­served, while al­low­ing re­spon­si­ble trav­ellers to ex­pe­ri­ence the hol­i­day of a life­time.”

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