Ad­ver­tis­ing

Car Mechanics (UK) - - Beginner’s Guide To Home Trading -

Sell­ing the car is the key to be­ing suc­cess­ful. To do that, you need to know where to ad­ver­tise. The days of stick­ing an ad in the lo­cal pa­per and wait­ing for the phone to ring are long gone, with more than 80% of cars find­ing new homes on­line th­ese days.

If you’ve elected to spe­cialise in a par­tic­u­lar make or type of car, then so­cial me­dia groups ded­i­cated to such cars are a good place to start. Then there are the tra­di­tional out­lets: au­to­trader.co.uk re­mains the UK’S go-to site for used cars, but ebay Mo­tors, Gumtree and Sh­pock are hard on its heels. There’s no harm, ei­ther, in ad­ver­tis­ing lo­cally, via an ad in a post of­fice win­dow or the lo­cal newsagents, which are still a good source for buy­ers who don’t like to travel.

The most im­por­tant thing when ad­ver­tis­ing is not so much where, but how. Good pic­tures are es­sen­tial, so pho­to­graph the car from all an­gles, in­side and out, and take close-ups of any mi­nor dam­age. De­scribe the car thor­oughly in the ad, and don’t gloss over any faults. If you’re hon­est when sell­ing, this gives the buyer less wig­gle room to chip you down on price, and also cov­ers you against any un­wanted come­back. Plus, it’s amaz­ing how far some peo­ple will travel for a well-de­scribed and well-pho­tographed car – if you gar­ner a good rep­u­ta­tion as a seller, buy­ers will travel hun­dreds of miles if they like what they see.

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