Selling the car is the key to being successful. To do that, you need to know where to advertise. The days of sticking an ad in the local paper and waiting for the phone to ring are long gone, with more than 80% of cars finding new homes online these days.
If you’ve elected to specialise in a particular make or type of car, then social media groups dedicated to such cars are a good place to start. Then there are the traditional outlets: autotrader.co.uk remains the UK’S go-to site for used cars, but ebay Motors, Gumtree and Shpock are hard on its heels. There’s no harm, either, in advertising locally, via an ad in a post office window or the local newsagents, which are still a good source for buyers who don’t like to travel.
The most important thing when advertising is not so much where, but how. Good pictures are essential, so photograph the car from all angles, inside and out, and take close-ups of any minor damage. Describe the car thoroughly in the ad, and don’t gloss over any faults. If you’re honest when selling, this gives the buyer less wiggle room to chip you down on price, and also covers you against any unwanted comeback. Plus, it’s amazing how far some people will travel for a well-described and well-photographed car – if you garner a good reputation as a seller, buyers will travel hundreds of miles if they like what they see.