PEUGEOT SPORT’S POWERFUL PIONEERS
All future hot Peugeots will wear Peugeot Sport badging, but it’s not the generic tag it might appear. Its origins date to the early 1980s, when Jean Todt (then rally co-driver, now FIA boss) and Guy Fréquelin (then rally driver, later Citroën WRC team boss during some of the Loeb era) founded Peugeot Talbot Sport. Its first car set the bar high in 1984, the mid-engined 205 T16 Group B rally weapon. Later just Peugeot Sport, it has seen success in WRC, sports car racing and F1 (as an engine supplier), and triumphed on the Dakar and at Pikes Peak. It last won Le Mans in 2009, with the 908, and in ’92 and ’93 with the 905 (below). The sell is that the motorsport team already worked its magic on previous road-car hits the RCZ R, 208 GTI 30th Anniversary and 308 GTI.