‘WHY THE HELL SHOULD I CARE?’

⊲ Gran Turismo has transformed from cult racing game to virtual showroom and racing sim. It’s a direct link to a new and impressionable audience for car brands but, for drivers, it’s also a cheap way into competitive sport… if you have actual talent.

⊲ Winning races at an eSports level isn’t just about bragging rights; there’s real money to be had here. The winner of the F1 drivers’ championship gets £500,000 – and two-time winner Brendon Leigh now works as a simulator tester for the MercedesAMG F1 team. Quite the career path for a gamer.

⊲ Give a designer a pen and absolutely no limits and you’ll get an extreme version of some of the most exotic cars in the world. Lamborghini’s V12 Vision Gran Turismo is a feast of wings, LEDs and di users. Gran Turismo Sport also features the X2014, an F1 car of the future from Adrian Newey.