Web­site shuts down in protest over the ‘Black Fri­day cul­ture’

Carmarthen Journal - - News -

A FASH­ION brand based in Cardi­gan that Meghan Markle show­cased on her visit to Cardiff has shut down its web­site in protest over Black Fri­day.

Hiut Denim was founded by hus­band and wife team David and Clare Hieatt.

A state­ment on their web­site said they would be closed for 24 hours last Fri­day, but would re-open on Sat­ur­day “when com­mon sense re­turns”.

It said: “As a small maker, we come in each day to make the best jeans we can, not the most jeans we can.

“We charge a fair price for them, enough we hope to keep us go­ing as a busi- ness.

“But for us, Black Fri­day feels like a bat­tle to see who can be the cheap­est.

“Lots of peo­ple buy­ing things they don’t re­ally need with money they don’t re­ally have.

“And the re­sult, a throw­away cul­ture when the planet needs us to make things to last.”

The brand was in­un­dated with calls and had a three-month wait­ing list after Me­gan Markle stepped out at Cardiff Cas­tle wear­ing a pair of their £175 jeans.

The company name is a com­bi­na­tion of the first two let­ters of the couple’s sur­name and the word “util­ity”.

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