One last thing...

VEGANUARY. I can’t even say it, let alone know for certain what it is.

As far as I can make out it’s a bit like Movember but with less hair. It’s also, apparently, the on-trend fashion in food.

Now I’ve never really understood how the contents of your fridge can be subject to the whims of style. Jeans, bags, make-up – yes. But beans? Not so much.

Veganism seems to be everywhere – despite the fact you can fit the number of vegans I actually know in a phone box and still have space to eat a Big Mac.

Still, at least they’ve taken the heat off the vegetarians when it comes to awkward dinner guests.