Carmarthen Journal

Carmarthen well-being shop has an online boost with SEO success


POSITIVITY and happiness shop, Spiffy, has increased online sales by 60% since accessing free digital support from Superfast Business Wales.

Spiffy was set up in 2017 by directors Paul Young and Shaun Potter who believe that making even small changes can lead to a happier life.

The shop, which is based in Nott Square, sells books, affirmatio­n cards, and aromathera­py products designed to help people get more out of life and boost their mood.

It’s a subject that’s close to the owners’ hearts.

Alongside this, Spiffy works with a trained counsellor to offer a range of specialist workshops focused on different areas of your life that you might want to improve.

When Spiffy first opened as a shop and online store, the owners knew they needed to maximise their online presence.

Paul turned to Superfast Business Wales, and attended a free Search Engine Optimisati­on (SEO) workshop: “It was useful for developing my knowledge about using SEO for business. But we were also looking for something a bit more bespoke.

“That’s why we accessed tailored support from a digital business adviser at

Superfast Business Wales.

“The meeting was really good and gave us a lot of useful informatio­n specific to growing Spiffy. The tailored SEO support has resulted in a 60% growth in sales, and a lot of that is due to the SEO that we learned and gained from Superfast Business Wales.”

And the digital transforma­tion doesn’t stop there. Using Google Analytics has helped them understand how visitors find Spiffy online and the journey they take on the web- site. This helps them to paint a better picture of their customers, which has been “invaluable” to what the business does.

“Being just a small team of two, it is essential for us to make the most of technology and integrate our systems to free up time and energy so we can focus on other parts of the business. We use Shopify to runs our online store, which integrates with the electronic point of sale system in store. It also integrates with Xero which allows us to monitor our inventory and costs.

“One thing we really want to focus on is our workshops. They’ve been incredibly successful, the ones that we’ve run so far, and what we’ve found is that you really can’t beat the personal touch - faceto-face workshops - so that’s something we’re looking forward to doing even more of in the following years to come.

“As Spiffy comes towards the end of its first year of trading, we are really pleased with how well the business is going and looking forward to the future.”

■ Superfast Business Wales is a fully-funded Welsh Government and European Regional Developmen­t Fundbacked scheme offering free 1-1 digital business advice and workshops. To find out more search online: Superfast Business Wales.

 ??  ?? The Spiffy well-being shop in Carmarthen.
The Spiffy well-being shop in Carmarthen.

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