Festive campaign to support red meat producers

HYBU Cig Cymru – Meat Promotion Wales (HCC) has launched a new campaign for Christmas and the new year to support local red meat producers and butchers across

Wales in the son.

The red meat body has run successful campaigns this year through inspiring consumers to try new meals at home, in partnerfestive seaship with leading Welsh chefs and through using a range of media – including social and digital channels.

The latest GB retail sales figures show beef sales running 14.6% ahead of last year, and spending on lamb over the summer up over 15%.

Results from campaigns earlier in the year proved that digital activities around Love Lamb Week in September were highly successful resulting in a 172% growth in impressions and a whopping 1,025% growth in video views year on year.