Carmarthen Journal

Businesses that embrace digital are outperform­ing the rest

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Another eventful year has come to an end and businesses are looking for more ways to communicat­e with customers online and increase sales in 2022.

Technology has already played a vital role in helping businesses adapt during the pandemic.

In fact, 41% of small business owners say their business would not have survived without digital tools, according to the Centre for Economics and Business Research.

Neverthele­ss, 39% of small businesses feel overwhelme­d by the amount of digital tools available. Additional­ly, 32% want to make more use of digital but are unsure how to start or where to go for advice.

Perhaps your business needs a hand getting found online, targeting the right audience, or turning prospects into loyal customers.

Either way, the Superfast Business Wales team is ready to help, with free webinars and tailored one-to-one advice.

Last year we supported 1,097 businesses to help them create sales, save time, maximise resource and build digital confidence.

Hazelwood Carpentry is one of the businesses to benefit from the programme.

The firm is forecastin­g 20% growth year on year since adopting digital systems into the business. “The support inspired us to introduce new contract management software that has increased productivi­ty by 20% and ‘future-proofed’ the business against the changing demands of the industry.

“We also launched a new customer-friendly website which reflects our digitallyf­ocused approach.

“We’ve simplified our site map, cut down the number of pages and been far more selective about the content we display.’’

Overall, the 3,615 businesses that attended our webinars in 2021 have made positive changes with digital. And we can help you, too. Start today – search online: Superfast

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